NPD group is one of the leading market research company and they brought their latest “Tablet Adoption And Insights Reports” for their customers. This report contains some latest and interesting data for everyone and the reports are every surprising.
NPD Group through their report claims that those people who are rich and have a big experience of life are the proud owners of iPads. It says that more than 40% iPad owners have the total income of $100 thousand and even more whereas it is only 26% for non-iPad owners. The cost is playing a major factor here. According to this group, by the end of last year 50% of people were using tablets that have the income less than $45 thousand as well as 33% were less than 34 years of age. These results are not going to change in near future because tablets are economical in comparison to iPads which is a well-known fact. However Apple will only pay attention towards the quality instead of the price. They do not think about the price war because their main aim is to bring quality products year after year.
One more report of NPD Group is very interesting which says that shift towards iPad as well as tablets is increasing continually for a number of important tasks like email, shopping, browsing etc. Earlier people preferred to do the same from their Mac, PC, and laptop. However now they prefer to do the same from their iPad or tablet. Nowadays iPad and tablets can do almost all types of useful work. Therefore the shift of this work can increase in future. These facts are not going to be changed very soon.